COPYWRITING
Excellence in digital copywriting is one of the most important elements of a high performing website. Not only must it tell the story of your company and brand, it must also be written in such a way that naturally incorporates the keywords associated with your business and products.
Only then will the search engines discover the purpose of your web page and potentially match it to a search query from a potential customer.
Writing copy to support SEO is all about creating compelling, useful content that targets specific keywords but also still easy to read. In addition to keyword research, understanding user intent is equally important.
Ranking performance will be influenced by content that complies with Google's 'Experience, Authority and Trust (E-A-T)' guidelines, so writing to this standard should always be a key objective.
"Content is the reason search began in the first place..."
The primary objective is to achieve a blend of persuasive text, for those areas of the site that encourage an action such as a sale or a lead. Support this with informative text to appeal to those in the consideration stage of their journey who are looking for answers to questions related to your product or service.
Nigel Saxon has experience of producing quality feature length articles across multiple sectors showcased by the following examples:
Sample copywriting portfolio:
Travel:
-
3500 word, five page travel article for Adventure Bike Rider magazine May/June 2023 - motorcycling across India here:
Marketing:
Sport:
-
Run report for the global Parkrun organisation here:
Motorcycling:
-
Restoration story for Tansha Magazine December 2022 here:
Contact us for more information on how copywriting can help your business or view more services >
