Nigel SaxonJan 10, 20234 minCould your business benefit by operating paid media in house instead of an agency model?That's a question that many CMOs are asking themselves as they review their marketing cost effectiveness. Here’s how the transformation...
Nigel SaxonDec 28, 20224 minWhy has Google's E-A-T algorithm update become the E-E-A-T update?Google has always tried to serve the most relevant and accurate content to its users’ search queries and to facilitate this, they focus...
Nigel SaxonOct 31, 20224 minHow do you create a smart device voice experience for your brand?Creating a voice application for your brand may seem like a cool thing to do, but how do you go about it and is the investment justified?...
Nigel SaxonDec 30, 20214 minWhat is Google Discover and how do content creators optimise for it?Overview: Google Discover, previously known as Google Feed, was launched in 2018 as a way to offer personalised content feed curated by...