The Day Nursery Group comprises of three children’s nurseries located across Hampshire and Dorset in the south of the UK. The nurseries cater for children of a pre-school age, including babies of between three months and five years. The group’s philosophy is to provide inspirational daycare in a fun and safe environment.

 

The main target audience are, of course, parents with young children and the key selling points are the location, the opening times and the facilities available to the children, all of which appeal to busy mums and dads.

 

In the face of local competition for nursery places with other establishments, the owners were keen to use digital marketing to ensure that they received enquiries from the local area where the nurseries are based.

 

This was achieved by a combination of PPC campaigns, utilising geo location and demographic audience targeting to ensure efficient use of budget, and local SEO to make sure that the nurseries were easy find, especially in a mobile search.

 

The Day Nursery Group have seen an impressive return on their investment in the campaigns, as Neil Dowden, the Founder and Managing Director, picks up the story…

 

“We have been working with Saxon Consulting for running our search marketing campaigns for many years and I’m consistently very pleased with the results.

 

We have to make sure that our nurseries are front of mind when parents are considering a nursery near them for their child and the combination of well thought through PPC and local SEO campaigns continue to outperform our expectations…”