CONSULTANCY

With almost twenty years’ experience in digital marketing and ecommerce, our consultancy services are designed to deliver solutions that enable small to medium enterprises and not-for-profits to grow efficiently. Our consultants have a proven track record of maximising efficiency, resources, and improving return on investment in the following situations:

Fractional CMO: To support sustained business growth and profitability, securing the services of a senior marketing specialist is likely to be of significant benefit. However, it may not be appropriate to justify a permanent full-time executive appointment. Our cost effective solution provides part time experienced digital marketing and ecommerce expertise without the employment overhead. Effectively, an on demand fractional ‘Chief Marketing Officer’ or ‘Head of Digital’.

Marketing team operating model review: As teams have evolved from traditional marketing functions, it’s often the case that the ways of working have not kept pace with digital marketing innovation and performance may not be optimum as a result. In this scenario, our consultants will conduct a full review of team structure, responsibilities, and skillsets to determine the best route to move forward.

In house vs agency model: As a business scales up, reliance on marketing campaigns increases and with this, spend on media such as Google and Facebook also escalates. Most businesses entrust the design and execution of their marketing campaigns to agencies, however, there comes a point when a significant spend on media is reached, it may be cost effective to run campaigns in house. This process is reliant on the correct deployment of people, systems and technology platforms and therefore requires expertise to plan and manage the transition.

Evaluation of channel strategy: Reaching the right audience at the right time is vital in the acquisition and lead generation journey and this means careful selection of the right digital channels are key. Making sure that budget is applied to the most effective media in an agile way is something that needs to be reviewed constantly to get the best return on advertising spend.

Recruitment of agency partners: As with any supplier relationship, it is good practise to regularly review your agency partners to make sure they are providing a value for money service. As digital marketing platforms evolve so rapidly, we expect them to stay on top of developments and recommend innovations that would be beneficial for your business. It can be helpful for a third-party consultant to support the review and selection of agencies with an external and neutral perspective to make sure the right questions are being asked.

Voice experience: Alexa skills have become an increasingly important way of interacting with consumers at a time and place that is convenient to them. Brands are recognising the value in investing in a voice experience strategy but, as the technology is relatively new, often don’t know how to get started. We have extensive experience in this area and can help businesses understand how to develop use cases, articulate the benefits internally and select the right partners for design and build. For a detailed summary of how voice experiences are developed, read this article

Digital assets, technology, and platform evaluation: The primary digital asset of most businesses is, of course, their website. The user experience and brand reputation are inexorably linked to the functionality and design, so it makes huge sense to ensure that it’s fit for purpose. Website platforms and supporting technology age quickly, so an external review can be extremely advantageous to help align performance with the business objectives.

Charity/Not-For-Profit: These organisations increasingly rely on digital technology to provide cost effective fundraising campaigns, awareness and donation mechanisms that are easily accessible to supporters. Marketing provides the lifeblood of charity organisations, but they often don’t have the funds for executing expensive media campaigns. However, there are grants available from the big media players such as Google and these can transform a charities ability to reach larger audiences through search engines. We have extensive experience on how to make a small budget go further in this sector.

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CONSULTING

CONSULTANCY