Hintons Home gift shop located in Broadstone, near Poole in Dorset caters to the passing trade and loyal repeat customers in a prime location on the busy high street. The owner wanted to expand online sales and increase footfall into their store.

 

Hintons operate in a very competitive market dominated by mega brands such as Habitat and John Lewis and strive to maintain an advantage in the seasonal retail trade by responding quickly to customer demand and spotting a trend with effective procurement techniques.

 

To support these business objectives, Saxon Consulting were challenged to improve footfall by using a local SEO strategy to put Hintons bricks and mortar shop well an truly on the local map, whilst complementing online sales with targeted PPC campaigns designed to take advantage of cost effective bidding at key times in the retail cycle to specific audiences.

 

The combined strategy delivered extremely effective results, as Richard Smart, the Retail Director of Hintons Home reflects…

 

“I wanted to use every digital marketing tactic available to me to increase trade to my physical and online store and build up new and returning customers to support overall sales growth.

 

I’m very pleased with the way that Saxon Consulting really got to know our business and devised intelligent PPC and SEO campaigns to make the best use of our marketing budget”